CINCINNATI (June 7, 2023) – The Christ Hospital Health Network won two awards at the 2023 US Effie Awards Celebration for its recruitment effort. ‘How the Christ Hospital Health Network Survived the Nursing Crisis’ won a Gold Effie in Healthcare Services and a Silver Effie for Crisis Response / Critical Pivot.
“We couldn’t be more proud of this work that we put out in the world with the help of Supernatural, as it showcased who we are as an organization,” said Jenny Collopy, Vice President and Chief Marketing Officer at The Christ Hospital Health Network. “Being recognized for our efforts when so many of us in this industry are still struggling with staffing means a lot. Hopefully this campaign recognition shows that it is possible for our peers to have the same success while having a bit of fun along the way.”
The inventive campaign, created by AI-backed agency and consultancy Supernatural, addressed the severe staffing shortage The Christ Hospital Health Network was facing due to COVID with attention-grabbing headlines. Using provocative words which only made sense to the talent the hospital network was recruiting, The Christ Hospital Health Network was able to exceed staffing goals over the course of the campaign in addition to operating as normal.
“Knowing the staffing shortage issues the entire healthcare industry has faced since the beginning of COVID, we knew we wanted to help our clients attract well-qualified applicants as soon as possible to alleviate some of these pain points,” said Mike Barrett, co-founder and CSO at Supernatural. “We collaborated with doctors, nurses and the actual people who hold roles in departments The Christ Hospital Health Network was hiring for, to come up with the creative for the campaign which made it an enjoyable experience for all.”
Effie is a global 501c3 non-profit whose mission is to lead and evolve the forum for marketing effectiveness. The US Effie Awards has been honoring the most effective marketing ideas in the United States since 1968. The 2023 winners were announced and honored at a gala on Thursday, June 1st. The full list of winners can be found here, via Effie Worldwide.
ABOUT THE CHRIST HOSPITAL HEALTH NETWORK
The Christ Hospital Health Network consists of an acute care hospital located in Mt. Auburn, a remote hospital location in Liberty Township, five ambulatory outpatient centers and dozens of medical offices throughout the region. For more than 130 years, The Christ Hospital has provided compassionate care to those it serves. Made up for more than 1,300 physicians and more than 6,500 team members, our mission is to improve the health of our community by providing exceptional outcomes in an affordable way. The Network was recognized by U.S. News & World Report as the #1 hospital in the Cincinnati Region, named to Newsweek’s World’s Best Hospitals list in 2023. It is also a Press Ganey Guardian of Excellence Award recipient, which recognizes top-performing healthcare organizations that achieve the 95th percentile or above of performance in patient experience.
ABOUT SUPERNATURAL
Supernatural is an agency where humans and machines play together to make wildly original ideas that no human and no machine could create alone. The supernatural alliance between ML, AI and human creativity helps the agency move faster, make smarter decisions, and impact the world in new ways. Launched in 2021 with offices in San Francisco and New York, Supernatural is home to a diverse team of people who have run creative agencies, led management consulting practices, and have worked at the intersection of strategy, creativity, and technology.