CINCINNATI (October 10, 2025) – For more than 60 years, Pampers has been proudly baby-first, supporting infants from their first breath to their first steps and beyond. Pampers is celebrating that legacy with the launch of its new campaign, Behind Every Baby, a heartfelt tribute to the brand’s enduring commitment to support babies and families. Some of the campaign’s social media stars include babies born right here at The Christ Hospital Health Network in Cincinnati, only one of two hospitals in the nation to be selected for the campaign.
“We are thrilled to be working with Pampers to highlight our exceptional services at both our Mt. Auburn and Liberty Township Birthing Centers,” said Debbie Hayes President & CEO of The Christ Hospital Health Network. “As a long-standing partner, Pampers has been providing diapers to our newborns for decades. We congratulate these families and new bundles of joy as they begin the next chapter in their lives.”
To celebrate the new campaign, Pampers is launching the "World's Biggest Birth Announcement," inviting families nationwide to share newborn birth announcements for a chance to win a year's supply of diapers. Pampers is excited to share this opportunity with families everywhere as a joyful reminder that from the very first moment, we’re proud to be behind every baby.
“Every baby arrives with a world of possibilities in front of them, and Pampers is behind them, supporting each step of their incredible journey,” states Adam Riegle, Vice President, Brand - P&G North America Baby Care. “With Behind Every Baby, we’re celebrating our legacy and continuing our commitment to baby-first innovation, support and protection.”
Joining this initiative are "Love is Blind" stars Lauren Speed-Hamilton and Cameron Hamilton. Lauren expressed, "We can’t stop thinking about the arrival of our son and all that his life could be. Pampers has the trust of hospitals and pediatricians, which is important to us. We’re happy to partner with them on this campaign. We’re encouraging families to share their baby announcements to spread joy – and hopefully win some diapers!”
The 'Behind Every Baby’ campaign for Pampers was created by PG One, the bespoke Publicis Groupe Power of One solution for P&G, creatively led by Saatchi & Saatchi New York with PR support from MSL. For more information on the Behind Every Baby campaign or to learn more about Pampers’ products, visit Pampers.com or follow @PampersUS on Instagram and @Pampers on TikTok.
About The Christ Hospital Health Network
The Christ Hospital Health Network consists of an acute care hospital located in Mt. Auburn, a remote hospital location in Liberty Township, eight ambulatory outpatient centers and dozens of medical offices throughout the region. For 135 years, The Christ Hospital has provided compassionate care to those it serves. Made up of more than 1,300 physicians and more than 7,200 team members, our mission is to improve the health of our community by providing exceptional outcomes in an affordable way. The Network was recognized by U.S. News & World Report as the #1 hospital in the Cincinnati Region and named to Newsweek’s World’s Best Hospitals list in 2025.
About Pampers®
For more than 60 years, parents have trusted Pampers to care for their babies. Pampers is part of The Procter & Gamble Company (NYSE:PG) and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full range of diapers, wipes and training pants designed to provide protection and comfort for every stage of a baby’s development. Visit www.pampers.com to learn more about how Pampers is ‘behind every baby’ through its products, resources and rewards program.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.